Founded in 2000, the initial concept is not limited to the customer’s closet; it extends to the pursuit of exquisite style and fashion in all aspects of life. THE UNUSUAL EXPERIENCE begins upon entering the store…the faint aroma of peach and French music as background for the distinctive clothing and personalised mix & match service…inspiring the customer with a fresh perspective and global vision. The unique and renowned initial style is made possible by its professional team of designers, buyers, visual merchandising and graphic, and the marketing department and front line sales working together, and living and breathing and creating the initial style. The right details can complete your outlook. Initial emphasises every details on mix & match fashion.
Accessory collections base on the ideas of vintage, military and gentleman, that implement the DNA of initial, showing our qualified and exquisite designs.